Varonis “Hero” Rebrand
BRANDING
In late 2023, I led the creative direction of Varonis’ transformational rebrand. Varonis’ Data Security Platform had rapidly transformed over the last several years, from an on-prem platform to a robust, powerful SaaS experience. The strength of our product had outlived its existing brand identity, and for the brand team, our mission was clear: we needed to convey that the days of difficult-to-deploy, on-prem data security are over. With SaaS, Varonis offers more powerful automated data protection than ever before.
Successfully launched in early 2024, this project was a true team effort and a monumental leap forward for our brand.
Much more to come soon, but in the meantime, check out a high-level visual overview of the new identity, my “Behind the Rebrand” blog post, and our new digital brand guide below:
