Varonis Blog 2023
WEB DESIGN
As part of a conversion optimization focus in 2023, I redesigned our blog user experience with new blog home and post templates for desktop, tablet, and mobile. For this redesign, we had three main objectives:
Improve SEO.
Enhance the overall user experience.
Increase conversion.
Here’s how we did it:
SEO — We created a more connected network of pages with a new category selector in the main navigation, as well as category, featured content, and featured videos blocks on the blog home.
User experience — We made content more accessible and discoverable, through the category menu, widened and opened our content grid for better usability, designed a new ToC functionality, and gave users opportunities to find more content as they progress through the blog
Conversion — We simplified our sidebar CTA with concrete messaging and a clear CTA and re-designed our inline CTA’s with illustrations and more eye-catching forms
