Final logo design with full-color and reverse versions
Initial concept sketches
Second round concept sketches, reduced to two directions
Refinement variations on the final chosen direction
LandMark Logo Design
PlaceIQ
Adobe Illustrator
LandMark is a new data-as-a-service product released in 2017. Conceptually, the logo needed to play off both place and layers of data. We worked internally through a number of concepts, exploring both place and data in various ways, before landing on this simple execution meant to abstractly represent place and layers of data.