LandMark is a new data-as-a-service product released in 2017. Conceptually, the logo needed to play off both place and layers of data. We worked internally through a number of concepts, exploring both place and data in various ways, before landing on this simple execution meant to abstractly represent place and layers of data.
Final logo design with full-color and reverse versions
Initial concept sketches
Second round concept sketches, reduced to two directions
Refinement variations on the final chosen direction